Sports culture and practice has been intertwined with the media and communication industries since both began to emerge in their contemporary forms in the late 19 th century. There has evolved a complex and symbiotic relationship between sport and the communication industries that have has seen the latter re-shape, mediate, finance and even define one of the central tenets of 20 th and 21 st Century popular culture. Across four volumes, this Major Work charts these compelling developments through a selection of the best journal research from around the world. Volume One: History and Context: Heroes and Villains Volume Two: Sport, Media and Communicating Identities Volume Three: The Sports Communication Industries Volume Four: Sports and the Digital Age