"This book takes a practical approach to all the steps involved in planning and conducting qualitative data analysis. Balancing theoretical foundations with applied advice, it helps you develop a systematic approach to your analysis. It demonstrates the importance of tying analysis into every aspect of research, from design, through data collection and management, to writing up, and provides step-by-step guidance on how to embed analysis from the start. Grounded in the reality of doing research, the book: Presents pragmatic tools for coding data, with guidance on manual and digital approaches Inspires confidence when you're approaching analysis of visual data like vide's and photographs Showcases best practice and helps you navigate real life dilemmas using case studies of research from across the social sciences"-- Provided by publisher