"Will Zach find Alice, the missing love of his life, and save the world? Will he survive the Bridge of Death? Can he escape the zombie horde? Statistically speaking the odds don't look good... In the new second edition of this stunningly illustrated textbook, follow Zach as he encounters unusual characters and solves puzzling enigmas in his quest to find Alice. Learn everything you need to know about statistics along the way - from models and probability, to hypothesis testing and factorial designs. With its unique combination of story, concepts and terminology this complete introduction to statistics from bestselling author Andy Field breaks the mould to present a statistical tale like no other."--Page 4 of cover