"In his signature pragmatic and friendly style, David Silverman acts as your stand-in supervisor in the seventh edition of this book, taking you step-by-step through different methods for making sense of qualitative data. Whether you are interested in analysing visual images, interviews, focus groups or online data, this book provides a clear framework for using qualitative data to answer your research questions. The book provides: A strong grounding in research design principles so you can embed best practice into your research project; Diverse real-world examples so you can see how principles are applied in practice; Coverage of new developments in qualitative research including working with online data" -- Provided by publisher.