« Having sold over 70,000 copies, this market-leading textbook provides readers with a clear and comprehensive overview of methods for conducting management and business research. It combines practical guidance with academic depth and uses the much-loved visual metaphor of a tree to guide students through the research process. The eighth edition has been fully updated and includes: Enhanced accessibility and improved flow throughout, with clearer explanations for international students and an expanded glossary; More diverse examples and research in action textboxes showcasing how research is done all over the world, as well as cover topics such as researching and writing as a non-native speaker; Expanded and up-to-date coverage of Generative AI, data analytics, and visual, virtual and participatory methods; Expanded content on case study research; Strengthened practical guidance on ethics, academic integrity (including authorship, GenAI and plagiarism) and writing and dissemination. »--Quatrième de couverture.