"Drawing on many pioneering studies using computer-mediated communication (CMC), the authors show how online researchers can employ Internet-based qualitative methods to collect rich, descriptive, contextually-situated data. They discuss the methodological, practical and theoretical considerations associated with such methods as: in-depth on line interviewing, virtual focus groups, and participant observation in virtual communities." "Internet Communication and Qualitative Research will be a guide for all students and researchers working in the digital age."--Jacket.