Consumer Culture Theory / Edited by Eric J. Arnould, Craig J. Thompson, David Crockett & Michelle F. Weinberger, 2nd Edition
Consumer Culture Theory / Edited by Eric J. Arnould, Craig J. Thompson, David Crockett & Michelle F. Weinberger, 2nd Edition
Summary
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.