How do you teach the foundations of social science research in a way that's rigorous, relevant, and engaging for undergraduates? Best-selling author H. Russell Bernard and award-winning professor Amber Wutich provide the answer in Essentials of Social Research Methods. This practical, student-focused text walks learners through every step of the research process—from framing questions to writing up results—without oversimplifying. Unique chapters on preparing for research and designing studies offer a strong conceptual foundation, while integrated ethical guidance ensures students understand the real-world implications of their work. With its applied approach and emphasis on critical thinking, this book equips students to conduct and consume research thoughtfully and confidently.