This futuristic and truly thought provoking book uses a unique methodology to discuss a range of contemporary management issues, especially those relating to organizational change and innovation. The authors have conceptualized a unique neurobiological framework which is designed to rejuvenate human ingenuity, and to help solve the overwhelming range of economic and existential problems that individuals face on a day to day basis. Written in a simple and engaging style, the authors maintain that their novel framework, based on brain processes, can play a critical role in solving problems and facing the challenges that threaten to engulf organizations in the current competitive environment.