Communication Theory: Media, Technology and Society

Communication Theory: Media, Technology and Society

Communication Theory: Media, Technology and Society

eBook
Author(s):David Holmes
Format: Original PDF
Published year: 2005
Publisher: SAGE Publications
Language: English
ISBN: 9780761970699

Summary

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).
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