This practical book sets out how to approach each stage of your research project, from choosing a research design and methodology to collecting and analysing data and communicating your results - and showcases best practice along the way. Packed with pragmatic guidance for tackling research in the real world, this fourth edition: Offers support for diving into a project using digital data, with how-to guidance on conducting online and social media research Empowers you to confidently disseminate your work and present with impact Helps you map out your research journey and put a plan in place with decision trees in every chapter Challenges you to be reflective and critical about the research you consume and undertake Zina O′Leary′s detailed and down-to-earth approach gives you the research skills and momentum you need to successfully complete your research project.