Principles of Advertising and Brand Management, 2nd EditionPrinciples of Advertising and Brand Management, 2nd EditioneBookAuthor(s):Keith J. Tuckwell, Kevin Lane KellerFormat: PDFPublished year: 2014Publisher: PearsonLanguage: EnglishPages: 340ISBN: 9781269950350, 1269950355SummaryAbstract Not Available.