Entrepreneurship as Strategy: Competing on the Entrepreneurial Edge

Entrepreneurship as Strategy: Competing on the Entrepreneurial Edge

Entrepreneurship as Strategy: Competing on the Entrepreneurial Edge

eBook
Author(s):G. Dale Meyer, Kurt A. Heppard
Format: Original PDF
Published year: 2000
Publisher: SAGE Publications
Language: English
ISBN: 9780761915799

Summary

The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision.
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