What are ideas? Who needs ideas? How do we get ideas?. This fascinating book deliberates on the very idea of ideation. It illustrates ways to tap into a sustained flow of good, solid ideas?ideas that will help in both, our personal and professional lives. It introduces not only an altogether new way of thinking and living but, more significantly, prompts each one of us to delve deep into our self so that we can discover that creative spark within us. Combining elements from diverse realms like psychology, sociology, religion, philosophy and spirituality, this book highlights simple qualities l.