Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research

eBook
Author(s):Richard A. Krueger
Format: Print PDF
Published year: 1988
Publisher: SAGE Publications
Language: English
ISBN: 9780803922747, 9780803931862, 9780803931879

Summary

This book looks at "evaluation" as a professional practice. The text offers many specific analysis techniques that will help anyone faced with the difficult task of collecting, analyzing and communicating qualitative data.
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