This best-selling book shows students how to apply key principles of effective communication - whether incorporating media, technology, or traditional face-to-face speech communication. NEW TO THIS EDITION: Communication Unplugged feature encourages students to put their devices down and offers practical tips for communicating without the assistance of technology when needed. Career Frontier feature presents examples and suggestions for using communication skills to enhance career development. Original SAGE video brings concepts to life, featuring communication skills in action, career insights from professionals, and engaging sample student speeches. New contemporary examples and updated references throughout keep readers up-to-date with the latest scholarship and its application to everyday life. Stronger emphasis on the "dark side" of technology shows students how negative issues can be managed and brought under control. KEY FEATURES: Assess Your Communication encourages students to engage in a self-inventory to prepare them for a variety of communication contexts. Communication How To creatively directs students to apply course content to real life situations. Make a Difference promotes student civic engagement and activism connected to chapter content. Ethical Connection emphasizes the importance of ethical communication.