Designing and Managing a Research Project

Designing and Managing a Research Project

Designing and Managing a Research Project

eBook
Author(s):Michael Jay Polonsky
Format: Original PDF
Published year: 2011
Publisher: SAGE Publications
Language: English
ISBN: 9781483344195, 9781412977753

Summary

This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.
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