Case: Best Buy-Looking Forward-A New Way -- 13.Cultivating a Thinking Culture -- Decompression Exercise -- Chapter Introduction -- Organizational Cultures -- Internally and Controlling-Oriented Cultures (Hierarchical Cultures) -- Internally and Collaboratively Oriented Cultures (Clan Cultures) -- Externally and Competitively Oriented Cultures (Market Cultures) -- Externally and Creating-Oriented Cultures (Adhocracy Cultures) -- Hybrid Orientations -- Significance of Organizational Culture -- Marketing Thinking Challenge 13.1: Organizational Culture and Strategy -- Barriers to Organizational Thinking -- Allocating Time -- Establishing Trust -- The Issue of Turf -- The Issue of Titles -- Tidiness Is a Problem -- Marketing Thinking Challenge 13.2: Barriers to a Thinking Organization -- Marketing Thinking in Practice: Creativity Is the New Style in Leadership! -- Characteristics of Thinking Organizations -- The Question of Control and Thinking