Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.