E-Commerce Essentials

E-Commerce Essentials

E-Commerce Essentials

eBook
Author(s):Kenneth C. Laudon and Carol Guercio Traver
Format: PDF
Published year: 2014
Publisher: Pearson
Language: English
Pages: 506
ISBN: 9780133544985, 9781323596050, 9780133545135, 013354513X, 1323596054, 0133544982

Summary

Based on the authors market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerceDtechnology change, business development, and social issuesDto provide a coherent conceptual framework for understanding the field.
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