A company or a non-profit organization, to function properly, needs to be administered resourcefully. The management and supervision of these organizations is referred to as business administration. It includes the efficient use of the economic and human resources of an organization. Whereas, marketing is a consumer-centric approach for selling a product or service. Business administration and marketing are key components for the success of any business. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of these fields. It aims to equip students and experts with the advanced topics and upcoming concepts in this area.