E-Commerce 2015, 11th Edition

E-Commerce 2015, 11th Edition
Summary
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.
The market-leading text for e-commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerceNtechnology change, business development, and social issuesNto provide a coherent conceptual framework for understanding the field.