E-Commerce 2015, 11th Edition

E-Commerce 2015, 11th Edition

E-Commerce 2015, 11th Edition

eBook
Author(s):Kenneth C. Laudon and Carol Guercio Traver
Format: PDF
Published year: 2015
Publisher: Pearson
Language: English
Pages: 908
ISBN: 9780133507164, 9781323596111, 1323596119, 0133507165

Summary

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerceNtechnology change, business development, and social issuesNto provide a coherent conceptual framework for understanding the field.
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