A Framework for Marketing Management, Global EditionA Framework for Marketing Management, Global EditioneBookAuthor(s):Philip Kotler, Kevin KellerFormat: PDFPublished year: 2015Publisher: PearsonLanguage: EnglishPages: 368ISBN: 9781292093147, 9781292093154, 1292093153, 1292093145SummaryFor graduate and undergraduate courses in marketing management.