After initial commercialisation in the 1990s, 3D printing underwent a period of intense interest in 2013. Key players were quick to capitalise on this interest, enjoying exponential revenue growth between 2013 and 2016 as a result. Since then, the hype has subsided and additive manufacturing is starting to find its place among other manufacturing methods. In particular, focus has now shifted away from the consumer and rapid prototyping, and towards the digitisation of workflows and the manufacture of production quality final products. Several industries are now seriously analysing the benefits and competitive edge that 3D printing can lend their operations, and the most eagerly anticipated technological innovations are catering to these professional users. Although all signs point to a period of seriousness and readjustment in the 3D printing market as it transitions to cater to the needs of this user group, there remains enormous potential for growth over the next decade: IDTechEx forecasts that the global market for 3D printing equipment, materials, software and services is estimated to be worth $22 billion by the year 2028.