This report focuses on technologies and components in automotive applications that benefit from the advent of printed/flexible electronics and already represent a market of a few hundred million dollars in 2016. Some of the technologies described within the report are mature markets and are not expected to dramatically increase their market share or revenues (e.g. windscreen de-foggers) whereas others, such as structural or in mold electronics, are expected to grow significantly in the next decade.Finally, other technologies such as e-textiles for example, are expected to take a few more years of development before we see them rolled out into automotive applications. Overall, the market is expected to grow to over $5.5 billion dollars in the next decade, spearheaded by the growth of in mold electronics and OLED technologies.