A historic transformation of the utility industry is now well underway. From the prolific rise of distributed energy resources (DER) to customer empowerment to digitization efforts across the grid value chain, disruptive changes are transforming the way power is produced and consumed globally. The result is an emerging grid that is cleaner, more distributed, and increasingly intelligent?also known as the Energy Cloud. Changing customer needs, evolving policy and regulation, and accelerating technology innovation and integration will drive the creation of more distributed transactions and dynamic business models. They will also spur a more sophisticated two-way grid platform and an increasingly competitive ecosystem. Moving beyond siloed technologies, ongoing digitization efforts across the industry are laying the foundation for dynamic platforms that recombine technologies and services. From integrated DER (iDER) to smart cities to Internet of Things (IoT), these platforms provide many new opportunities for growth. It is no longer a question of if these changes will occur. Rather, it is a question of when these changes will take place?and more importantly, how? Across the emerging Energy Cloud ecosystem, $1.3 trillion in new annual industry revenue is expected to be created by 2030. This Navigant white paper provides a framework for approaching strategic planning within an industry facing historic transformation. The paper introduces the Energy Cloud Playbook, a blueprint that industry participants can follow to prepare their organizations to maneuver around disruption and capture value in the Energy Cloud. Three Energy Cloud scenarios?conservative, moderate, and aggressive?outlined in this paper describe various degrees by which this energy industry transformation could occur.