Looking for a practical, comprehensive overview of Qualitative Research Methods? Want to know the best approach to take for you and your research project? This book takes you through five different qualitative approaches – thematic analysis, interpretative phenomenological analysis, grounded theory, narrative analysis and discourse analysis. Applying them all to a common data set, this book gives you step-by-step guidance on each approach and helps you work out which is the right one for you. Plus, with a whole new part on qualitative data collection – including chapters on interviewing, social media data and visual methodologies – this new edition is the ultimate resource for students engaged in qualitative psychological research or studying methods at any level.