This book guides you through five different approaches to qualitative data analysis – thematic analysis, interpretative phenomenological analysis, grounded theory, narrative analysis, and discourse analysis. It applies each of them to a common data set, this book gives a step-by-step guide to each approach and helps you work out which is the right one for you to use. With chapters on the history of qualitative research in psychology, ethical considerations, and data collection methods including sources such as Instagram and Tik Tok, this book is the ultimate resource for those engaged in qualitative psychological research.