Strategic Management in the Media: From Theory to Practice

Name: Strategic Management in the Media: From Theory to Practice
ISBN: 9780857022981

eBook

Author(s):Lucy Küng

Format: Original PDF

Published year: 2008

Publisher: SAGE Publications

Language: English

ISBN: 9780857022981, 9781473903845, 9781412903134, 9781857022988

Lucy Küng-Shankleman provides a comprehensive, accessible and expert introduction to the practice of strategic media management.