The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. The book teaches people how to: • Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience • Create characters that represent and attract the target audience • Introduce subtle and convincing ways to improve the standard of living of the audience • Conduct design workshops for preparing design documents that help script writers create 'convincing' dramas containing the behavior-change message accurately.