Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book-the second in a three-book series titled Communication for Behavior Change-is amied at all producing or directing Entertainment-Education dramas for television and film. The authors-both leading practitioners in the field of Entertainment-Education-dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the d.