The Communication Playbook, 1st Edition by Teri Kwal Gamble and Michael W. Gamble presents a practical approach to communication, with a focus on the ways in which diversity, technology, social media, and ethical concerns both enrich and complicate our world. The text applies a new critical thinking framework to its core content, in a user-friendly 16-chapter organization. Students will learn what role communication plays in their lives today, in the classroom, and tomorrow, in the working world. The text explores the ways that communication shapes our public and private identities, and helps students understand what makes communication work across the spectrum of communication channels available to them.