We are in contact with textiles for up to 90% of our lives, and they are starting to become intelligent. The basis of this new functionality is the integration of textiles and electronics. From clothing to bandages, bed linen to industrial fabrics, new products integrating e-textiles are being created. The market has been slow to start due to many challenges, but with large companies investing heavily and releasing early products, this industry is poised to change very quickly as soon as the right conditions are achieved. In their purest form according to the definition, e-textiles based on the integration of inherently electrically or electronically active fibres have begun to see integration into early products. However, with many associated challenges around reliability, performance and comfort, there has been a strong push towards other solutions that can achieve better properties including washability, stretchability and new functionalities. The result is a complex ecosystem of different material, component and connection options that are now available for product designers.