Electric Vehicle Consumer Survey

Electric Vehicle Consumer Survey
Summary
Alternative fuel vehicles, particularly battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs), are a small but growing portion of the automotive market. Following the commercial introduction of these vehicles in 2010, BEV and PHEV sales volume has grown significantly over the last several years, with new auto manufacturers bringing models to market and existing manufacturers reducing pricing.
Consumers generally hold positive views of electric vehicles (EVs), as well as hybrids and natural gas-powered cars. However, even under several different scenarios, interest in BEVs and PHEVs remains below the 50% mark, indicating that consumers like the idea of EVs but may not be won over by the features and price points. Navigant Research forecasts that shipments of BEVs and PHEVs in the United States will reach 30,195 and 59,106, respectively, by the end of 2013. By 2020, shipments of these vehicles are expected to reach 130,641 and 210,772, respectively.
This Navigant Research report details the findings from a web-based EV consumer survey of 1,084 consumers in the United States. The study, which was executed in the fall of 2013 using a nationally representative and demographically balanced sample, aims to provide a better understanding of consumer attitudes toward alternative fuel vehicles, with an emphasis on electric vehicles. Levels of consumer interest in EVs, familiarity with EV models, and overall vehicle considerations are assessed. The survey also examines consumer receptiveness to several BEV and PHEV options and public charging stations.