The personal mobility ecosystem is expected to be transformed over the next several decades with the deployment of new automation and communications technologies. This evolution is occurring against the backdrop of well-publicized cyber-attacks in other industries, revelations about widespread government surveillance, and the ongoing threat of political terrorism. It is now more important than ever to design transportation systems and vehicles from the ground up with cyber security in mind. Cyber-attacks against commercial entities such as financial institutions and retailers can be extremely costly and disruptive. However, in a worst-case scenario, a successful attack on the transportation system could result in death or serious injury, perhaps on a mass scale. Recent public demonstrations by security researchers have highlighted the potential dangers of cyber security vulnerabilities and incented the industry to act more aggressively to minimize the potential attack vectors and the impact of any attack. According to Navigant Research, nearly half of all global light duty vehicle (LDV) sales are expected to include telematics capabilities that will enable over-the-air (OTA) software updates to address cyber security, functionality, and regulatory compliance issues by the end of 2025. This Navigant Research report examines the market landscape for automotive cyber security, including the risk factors and the technologies that could help reduce the risks and mitigate the effects of a cyber-attack. The study provides an in-depth analysis of the potential attack vectors, the impacts of a successful attack, and potential technical solutions and costs. Global market forecasts of LDVs, built-in telematics installations, vehicles capable of OTA updates, and installations of malware prevention are broken down by region and country and extend through 2025. The report also covers the major market drivers for improving automotive cyber security and provides profiles of the key market players.